What follows is a true story.
It is not a test. It is not a dress-rehearsal.
It is thoroughly documented in four different fields of study
In the moment, something will spark within you
and you will feel it is true.
In the hours and days that follow, it will begin to feel more like a dream
We promise to remind you of this as many times as it takes
For what is coming is something you do not want to miss.
(it is time?)
You have felt it coming, a strange anticipation of something
The quiet stirring within, a yearning almost, for something you have forgotten
Or kept hidden until such a time as this
(to begin.)
There is a world you have been inhabiting
Quietly, or maybe even unknowingly
It’s been here so long, it feels it has always been true—
2500 years ago, an ancient philosopher named it “Ritoriki” or “Rhetoric”
and unintentionally gave birth to a new paradigm,
The same one we now find ourselves in:
The Art of Persuasion.
And while this dark art may be helpful to some,
It inhibits the rest from making free, informed decisions.
How, then, might we do things differently
In our businesses, communities, and closest relationships
So that we all have the tools, space, and ability
To live the life that is most authentic to ourselves
Alongside the rest of the world?